![]() Thus, only one short inscription remained on the emblem, representing the name of the brand. In the early 2010s, the platform owners decided to remove unnecessary elements from the logo because Grubhub no longer needed advertising – customers already knew what services it offers. It was also used as an effective marketing tool – a kind of call to action. Thanks to him, it was clear what the company was doing. Below, with a slight shift to the left, was the slogan “WHO DELIVERS?” orange. The designers placed the website address on the logo because the Grubhub brand is inseparable from the online service. In the upper left corner was a white arch made of the words “.” She seemed to be lying in a red circle. The image was complemented by advertising inscriptions that were supposed to attract the attention of visitors. The artists depicted an annular orbit of the “satellite” and drew steam on top to make it clear that the food was freshly prepared. Based on the trajectory, the serving dishes flew in a circle, encircling the ball. The improvised planet had a “satellite” – a dish with a cloche lid. He denoted the planet: either our Earth or some collective image that symbolized the Grubhub universe with catering establishments and numerous customers. In the middle was a circle, stylized as a three-dimensional ball with highlights, shadows, black borders, and a blurry white outline. The web service icon was a red rectangle with a radial gradient, with a light shade in the center blending into the dark edges. While developing their online service, they did not forget about the identity system’s most important thing. ![]() The web developers decided it was a great business idea because restaurant diners get bored flipping through paper menus. In 2004, Matt Maloney and Mike Evans of Chicago created the Grubhub website and registered a food ordering company of the same name. Since 2014, its shares have been traded on the stock exchange. At this time, the Internet site covers the services of all 50 states of the United States. The platform has been operating since 2004, being founded by entrepreneurs Matt Maloney and Mike Evans. It is headquartered in Chicago, Illinois. This is an American service for online ordering food with home delivery. This holistic approach allowed it to reflect the brand’s ambition with simple visual tools. The fact is that they not only changed the logo but also adapted the interface for it, added new functions, and proposed an innovative strategy for the development of the service. It marked a watershed in the history of the food delivery service, as the specialists managed to increase the revenue and market value of Grubhub. The last update was done in 2016 by advertising studio Wolff Olins. The iconography of the online service has changed several times. In addition, the use of the brand name as a graphic sign has a positive effect on brand awareness. ![]() This is what the Grubhub identity cannot do without. This is the traditional red and bold sans serif type. However, the word mark has certain “tags” that allow the identification of its owner. At first glance, its logo is just an inscription without any special features. ![]() Now Uber Eats remains one of the main rivals of Grubhub in the American market, along with other platforms: EatStreet, Postmates, DoorDash, and others.Ī well-thought-out identity system helps the company to withstand the competition. But the enterprising leaders of Just Eat Takeaway were faster. This restaurant food delivery service became so famous that Uber Technologies Corporation almost bought it. After all, as you know, the Grubhub brand has existed since 2004 and has already become famous throughout the United States. After moving to a new owner, the online service retained its original name because marketers saw its name as a powerful advertising tool. Grubhub is her US subsidiary, which cost her more than $ 7 billion. Just Eat Takeaway is represented by various brands in 23 countries around the world. ![]()
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